Tweaking the concept - project 1

I'm definitely happy with my original idea, but I think, in order to strengthen the compare/contrast element, I need to add something. It was an idea that I tossed around originally, but decided not to incorporate it in my rough draft. I'm putting it back in the comp. The overall theme is Cinco de Mayo with a focus on salsa with the fruits and traditional vs. tropical. The rest of the ideas are staying the same. Body copy will be tweaked slightly, as it should be when it goes from a rough draft to a comp.

For the design, I've decided to use both Photoshop and Illustrator. This is typical of most of my design projects. I set up a file for each one in Illustrator, Photoshop and InDesign. Any drawings that I want, I draw with Illustrator, then I import them (and any other images) into Photoshop and alter/design the final image(s) there. Then I drop that image into InDesign (if the piece is text-heavy) and finish the text there. This project will work the same way and I think by adding a small amount of illustrations, it will add interest to the design. I'm also going to add an additional image into the background for each sign.

I'm pretty excited about this project because I'm using (and expanding) a wide-range of skills for it - writing, design (all of CS3) and advertising. This is exactly the kind of thing I was hoping for in this grad school program.