Monday, February 25, 2008

Project 1- the revision / Class 3

Musings of Project 1

I think I overthought this project. More specifically, I think I approached this project as a marketing communications professional rather than a writer/designer/grad student (emphasis on the grad student.) As a result, my copy and design were more ad-like and less compare/contrast English paper-like. Obviously, this isn't supposed to read just like an English essay, but I think I took it too far over the ad edge and made it too conceptual, which resulted in less compare/contrast than Stephanie was looking for (in actual words, anyway.)

This is not a problem. I have a new (and more simple) concept that will accomplish the compare/contrast in the original assignment. I've worked on a new design that I actually think I like better and will work much better with a compare/contrast body copy. And it will still function well as a sign for fruit in a market.


Class 3 reflections

The first critique proved interesting, at least. I did learn a lot and noticed some things about my own project from the critiques of others projects and it helped reel me in from the ad agency world and back to reality. What I did find more helpful this time was the small groups- people seemed to have a better grasp of what to expect, probably largely because it was the second time around. But, I also think the profile assignment was more straightforward than the last one. At least I wasn't the only one who thought too much about compare/contrast.

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