A solid concept...I hope

Now that my rough draft (emphasis on the rough) is completed, I thought that it would be a good idea to put my idea into my blog. I hope I've gotten this concept right. Here's a summary explaining the assignment and my interpretation/execution of it:

We had to create two signs for a food market (I chose Broad Street Market in Harrisburg.) Each sign had to sell one kind of fruit. Of the two fruits, one had to be exotic (I chose mango), the other had to be ordinary/common (I chose tomato.) We had to compare and contrast the fruits (to each other) in our signs. One sign had to compare, the other had to contrast (that was the difficult/out-of-the-box part.)

The theme I chose was salsa- mangos for tropical fruit salsa (sweet!) and tomatoes for traditional salsa (spicy!) and went from there. I'm comparing mangos because tomatoes are the typical ingredient in salsa, but hey! - Mangos make good salsa, too! I'm contrasting tomatoes because while mangos are the most eaten fresh fruit all over the world, tomatoes are the most consumed fruit (because of all of the recipes they are found in.) And of course, this all has to fit on a 5x7 sign with tightly written ad copy. I'm including a few interesting facts about each fruit, along with (of course) a salsa recipe for each fruit on its respective sign. The recipe will be on a tear-off card that is mounted to the sign (I'm hoping that this is okay.)

As I mentioned in a previous post, I'm focusing heavily on typography. I've decided to go with a very clean look, using fruit glamour shots that I took myself. Overall, I'm happy with the initial design, but it's still very rough and I know I'll have a lot of tweaks for the comp/final phases. But I definitely think that I have a good start to this project.