During the last week, I have been completely consumed by my fruit project. There are so many factors to consider with this assignment.It's ad for a market or store, therefore it must have a brand identity. The ads should look the same, as they are part of a campaign. I've also decided to focus strongly on typography in the headline and to have the images in the ads mirror each other. This should create a visual compare/contrast between the two signs beyond just the compare/contrast of the copy.
Speaking of compare/contrast, I've decided on my fruits and I've found that it's very hard to only compare or contrast. Both of these occur by default with the presence of the other; sometimes they are only inferred, but they are still present.
I'm finished with my research and need to compose the rough draft of my copy tonight. I already have a few sketches for the art, but I need to finalize that as well. At the moment, I'm trying to decide how I want to represent the fruit, whether I want a very realistic photo or a more graphic, illustrated interpretation. The final decision for that will probably not be made until phase 2.
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