Tuesday, April 8, 2008

Obsession confession

I love Anthropologie. Not anthropology, as in the study of human beings and their cultures, but Anthropologie, as in the store. The wonderful, artsy, creative store. Not only do I love their clothes and home decor products, but I love their graphic design and writing. Maybe I love their branding even more than I love their products. Their products further support my (emphatic) belief that fashion (and the design and the style resulting from it) is art. But either way, it's a fabulous example of excellent branding that carries throughout their print, multimedia, environmental and product design/merchandising. I also love how they incorporate collage and handmade items. This is the look that I'm hoping to use for my flash project.

Here are a few e-mail and website screenshots (I cropped out the part of the image that says "Shopping cart- 9 items"). *Sigh* My name is Christie and I'm addicted to Anthropologie.
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2 comments:

BK said...

i couldn't agree more, i love this store and i think that a lot of it does have to do with the branding, the feeling that i get when i go into the store. It makes me laugh though that i am convinced that when i buy something from there that it is unique and when i see someone else wearing i get upset, but it is a chain and a lot of people shop there so it is bound to happen.

April 9, 2008 at 2:05 PM
The Stace said...

I love their shopping bags and packaging too. They have fabulous stuff. I've never really looked at their clothes but the decor items...love 'em.

My husband bought me a lovely bookmark from there. Too bad I don't have time to read the book it's marking. The ribbon will probably rot through before I can even look at the book again!

Cute comment about the shopping cart.

Do we need to intervene?

April 11, 2008 at 5:15 PM

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